Gillette

They had a sweepstakes to support the launch of 007 SPECTRE. We made a game so they'd actually sign up.

   

 

 

The Gillette eCRM program needed content that appealed to a younger audience. So we gave them life advice. Specifically, not to make out with a porcupine.   

 

We convinced the country's oldest razor brand to address the elephant in the room: The Beard.